The Good George story so far…
If we told you that Good George was the best thing to come out of Hamilton, you’d probably think for a minute then make a joke about how they don’t have much competition. That’s okay, they can handle it, they don’t take life too seriously. But they are serious about brewing though.
Good George came to life after a bunch of friends got together and decided, after years in hospitality and brewing, it was time to create their own craft beer brand. Their main motivation was to show people what great beer can be, convert drinkers from the norm and show them how to enjoy fantastic beer.
Their belief was that beer can be so much better and more rewarding. It shouldn't be bland, full of chemicals, mass produced and boring. Nor should it be hard, pretentious or scary. Exploring and drinking beer should be enjoyable, simple and really rewarding.
Small problem, they had no idea how to brew beer. Not put off lightly, they decided to open Hamilton’s first independent pub, dedicated to craft beer from New Zealand brewers. The idea gathered momentum in 2011 when a site in the industrial heart of Frankton was discovered. It was the perfect mix of location, character and potential. The former St George’s Church was in need of much love and attention; however it provided an awesome space and backdrop for the creation of a Dining Hall and Brewpub, which would eventually expand into the future brewery. Most importantly, it helped give Good George its brand name.