Welcome to our new CEO, Craig Orr

We’re over the moon to announce that food and beverage industry leader, Craig Orr, has been confirmed as the new Chief Executive Officer (CEO) of New Zealand Hops.

Craig has built a strong career in New Zealand’s food industry with leadership roles in Nestlé, Lion, SunRice and Moana New Zealand, developing proven strengths in strategy and brand building. Coupled with his wide-ranging sector experience in FMCG, international beer, wines and spirits, and our primary sector seafood, is a genuine respect for the NZ Story. Having lived and worked extensively overseas Craig has seen rewards from the Kiwi ability to connect and innovate, and understands the benefit from establishing a premium proposition.

“In our search for our new CEO, it was Craig’s outstanding enthusiasm, insight and experience that shone through” says Paul Dalzell, Chairman of NZHL. “He has built brands, and developed markets with great energy and is passionate about the New Zealand Hops story – of our people, provenance and our craft. We believe he has the right attributes to bring this all together and lead the organisation in a sustainable and impactful way for our growers and our partners around the world.”

Kicking off this next illustrious chapter of his career on 10 February, suffice to say, we can’t wait to have him on board.

Merry Christmas!!
Full Nelson