Creating a grower-direct link for brewers buying New Zealand Hops
NZ Hops and Charles Faram Inc (CFI) have announced a new partnership to facilitate supply of NZ Hops from the co-op’s 25 growers to brewers in North America. Creating the first fully-integrated, grower-direct supply chain for NZ Hops, the partnership offers brewers the benefits of a grower-direct supplier relationship with the convenience of having logistical and sales support managed in the U.S. and Canada.
Commenting on the new partnership, NZ Hops CEO Craig Orr said:
"Our partnership reflects NZH’s ongoing effort to address the three important needs of our customers: Quality, security of supply, and cost. This partnership creates a viable and sustainable feedback loop between the customer and the farms, as well as greatly simplified and responsive logistics.”
Charles Matt, President & CEO of Charles Faram Inc. said:
“We are very excited with this opportunity to deepen our relationship with NZ Hops. This partnership combines the capabilities of both NZ Hops and CFI to deliver better value to the brewer. Our combined goal is to offer brewers an efficient, direct, and reliable order and supply channel, and to improve communication between brewer and grower. We believe the multi-farm model of NZ Hops is superior to that of the single-farm NZ models of our competitors in terms of delivering brewers reliable quality year in and year out. Our next challenge is to streamline the supply chain between grower and brewer to deliver brewers the quality and variety they need to brew great beers.”