Adding further support to the Australian brewing industry, NZ Hops is pleased to announce the appointment of Kirrily Waldhorn who recently joined their team in a newly formed position: Sales & Marketing AU.
Kirrily is better known to the Australian brewing industry as Beer Diva, and really needs no introduction. She brings over 20 years experience in the Australian beer industry, including time with LionCO and supporting Dan Murphy's. Well regarded as an editor, beer presenter and judge she is driven by a mission to rewrite the story of beer in Australia and introduce Australians to the benefits of pouring a fine porter - instead of a fine pinot. Not afraid to get her hands dirty, Kirrily has a certificate in brewing and has brewed collaboratively on many occasions.
"I love the sensory role that hops play in beer, so I am thrilled to be working with NZ Hops and alongside Bintani, to help bring these unique and vibrant hops to our Australian brewers." says Kirrily.
"Establishing a strong presence in Australia is a key part of our brand-led strategy, and our focus on building our reputation as the leading supplier of New Zealand grown premium hops to the world." says Craig Orr. "We are delighted to have Kirrily on board. Bringing not only her extensive networks and deep understanding of the Australian brewing industry, she brings endless enthusiasm and passion for great beer as well.
"We consider Australia a key market for our premium products and now with dedicated local resource and our new distribution partnership we are really excited to look ahead and build great relationships with brewers across the Tasman."